Alongside making bespoke wedding dresses Cherry Williams London now offers an expert wedding dress alterations service. With a talented team of seamstresses and 80 years combined experience we specialise in creating the perfect fit, with our meticulous attention to detail.

Official recommended seamstress to Made With Love brides.

What to expect

Our diary gets booked up a year in advance, so please contact us to book your appointments as soon as you have ordered your dress, to avoid disappointment. (booking form)

A booking fee of £30 is required to secure your appointments. This is non refundable if you cancel your appointments or don’t show for your appointments.

Your dates are not confirmed until the booking fee has been paid.

You will need to book a first fitting 8-10 weeks before the wedding date or leaving date for destination weddings. Along with a second fitting 2-3 weeks before your wedding /leaving date.

We aim for dresses to be taken at the second fitting, providing you are happy with the fit of your dress. Any additional alterations can be done within a few days, and additional appointments booked.

Cherry Williams making an alteration to a wedding dress

First fitting

Typically carried out 8-10 weeks before your wedding. If you have less time please let us know, we may still be able to help.

One of our senior seamstresses will greet you ready to try your wedding dress.

You will need to bring your correct wedding shoes and underwear to all fittings, both are crucial to get the correct fit. Failure to do so will result in an additional fitting needing to be booked and additional fees incurred.

We will look over and discuss any concerns you have, then pin the dress to create the perfect fit.

Once the pinning is agreed we will ask you to sign the t&c’s form. This will be emailed to you before the fitting for you to read beforehand.

Appointments are 30 mins unless longer is requested and agreed before booking.

Second fitting

You will try your dress on again and check over the alterations, making sure you are happy with the fit. If you still have any concerns or have lost/gained weight we can carry out further alterations, and have them completed within a few days. Scheduling additional appointments if needed.

The second fitting typically happens 2-3 weeks before the wedding date, or leaving date if you are having a destination wedding.

Shoes and underwear are also required for the second appointment.


Each bride is unique and the alterations are individually fitted to your needs. Therefor it is difficult to give an exact quote before the first fitting. After the first appointment you can request a quote.

You can typically expect to pay anywhere from £300-£650 +vat for standard alterations, potentially more for more complicated alterations.